Neha Shah

Since childhood, I have been deeply passionate about art and craft, always drawn to creating something unique with my hands. Over the years, this love for creativity led me to explore different avenues, and in 2015, I took the bold step of turning my passion into a business—House of Sugarcraft.

What started as a simple idea soon transformed into a full-fledged venture. House of Sugarcraft specializes in manufacturing and supplying baking raw materials, catering not just to the domestic market but also handling exports and imports. My goal has always been to provide high-quality products that empower bakers and cake artists to bring their visions to life.Neha Shah

Beyond business, I have always been fascinated by the art of cake decoration. Cakes are more than just desserts—they tell stories. From fairy-tale wedding cakes to whimsical birthday creations, I love being part of the journey where every cake becomes a piece of art. One of the biggest challenges I have faced is sourcing new and innovative products that keep up with the ever-evolving world of cake decoration. But this challenge excites me, as it pushes me to constantly discover, Learn, and introduce fresh ideas to the market.

Being a self-made entrepreneur hasn’t been easy, but I have been fortunate to have the unwavering support of my father and husband. Their encouragement has given me the strength to take risks, push my limits, and build something meaningful.For me, House of Sugarcraft is more than just a business—it is a reflection of my dedication, my creativity,and my belief that anything is possible with passion and hard work. Today, as I look back at my journey, I feel proud of how far I have come and excited for what lies ahead.

Featured in HERimpact 2nd Edition, my story is a testament to the idea that if you truly love what you do, success follows. To all aspiring entrepreneurs—never stop believing in yourself, keep creating, and always chase your dreams!